Lesniak believes it is up to the state to determine whether sports gambling can occur and said the wagering will jump-start New Jersey’s sagging gaming revenues.

Voters approved the idea of legal sports betting in 2011 and the following year Christie signed a bill allowing the wagering.

“I’m looking forward to placing the first legal bet in the state of New Jersey on a sporting event next Sunday,” Lesniak said.

But the sports leagues sued, saying it violated a federal ban on the activity in all U.S. the proliferation of state-sponsored and approved sports gambling in Atlantic City casinos and at New Jersey racetracks will cause immediate and irreparable harm” to the sports leagues,” the lawsuit said.

The federal court sided with the leagues, so the state appealed. But given earlier decisions by federal courts, it was critical that we follow a correct and appropriate path to curtail new court challenges and expensive litigation.

The National Football League and other sports leagues filed a lawsuit on Monday in an attempt to block New Jersey from offering legalized wagering on sporting events.. Supreme Court refused to hear the case, leaving the lower court ban in place.

“How can that be determined when Las Vegas is taking bets already, every single day? The NFL has three games at Wembley Stadium (in London) every year where people are betting right across the street from the stadium.”

In calling for the injunction, the NFL, NBA, Major League Baseball and the NCAA are seeking to block enforcement of a law that New Jersey Governor Chris Christie signed on Friday, which partially repeals a ban on sports wagering in the state.

They claimed that the law violates the Professional and Amateur Sports Protection Act, a 1992 federal ban on state-sponsored sports betting.

“In order to get an injunction, the leagues have to show that they will be irreparably damaged if Monmouth race track starts taking bets on sports sporting events on Sunday,” New Jersey State Sen. But the U.S. Raymond Lesniak told Reuters in a telephone interview.

(Reporting by Steve Ginsburg; editing by Andrew Hay)

The new law allows sports betting at state-licensed casinos and racetracks. Monmouth Park, a thoroughbred race track in Oceanport, is planning to offer sports betting on Sunday.

In a statement Friday after signing the legislation Christie said: “I am a strong proponent of legalized sports wagering in New Jersey. states except four.

“I believe we have found that path in this bipartisan legislative effort,” he added.

“If the 2014 Sports Wagering Law is not declared unlawful..

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“Mom and her family are the focal point of our Tyson-branded advertising, messaging and product innovation,” Tyson spokesman Worth Sparkman said in a statement, “and there are a lot of moms who watch PBR events.”

Tyson Foods has found a novel way to reach America’s moms: through bull riding.

Scott Becher, an expert on sports sponsorship and managing director of Z Sports and Entertainment, a division of Zimmerman Advertising in Ft. “The name of the game is incremental sales at retail,” he said. “Tough-guy food for a tough-guy sport,” he called it.

The company has agreed to be a sponsor of the Professional Bull Riders (PBR) championships later this month in Las Vegas, including a bull-riding fan expo at Mandalay Bay Resort.

“It’s funny,” Muirheid told ABC News. “Our TV ratings are skewing higher on the female side.”

Turns out he’s right. Campbell TV commercials showcase moms of famous players.

PBR’s own description of bull riding begins, “Buckle up. Lauderdale, sees the PBR-Tyson matchup as a marriage made in heaven. “To maximize sales, you want to connect with both the purchaser as well as the purchase-influencer.”

Sara Muirheid, director of sales, marketing and broadcast properties for the Professional Rodeo Cowboys Association (PRCA), has numbers that back up PBR’s: Rodeos have a fan base of 31 million, she said. This is bull riding, and the first rule is just to stay alive.”

Of the attendees, 63 percent are between the ages of 25 and 54, according to the PRCA, which sounds an awful lot like mom-country.

Meaning: Even if mom couldn’t give a hoof about bull riding, her son or husband might, and, to keep that influencer happy, she might buy him Tyson.

There are?

RODEO BULL RUNS LOSE AT PENNSYLVANIA FAIR

CAMPBELL SUED OVER HEART-HEALTHY LABEL. Of those, 5.5 million attend in person and exactly half of those attendees are women.

Yes, but how about for non-tough-guy moms?

Through bull riding, Tyson said it hopes to reach moms much the same way Campbell Soup has reached them through Campbell’s partnership with the National Football League. Of those, 43 percent are women. Asked what might be the appeal of bull riding to women, let alone moms, Denise Abbott, a spokesman for PBR, noted that PBR’s market research didn’t ask fans, male or female, why they like the sport.

Becher explained why the link-up makes sense, whether or not mom is bull-crazy. We don’t rope calves, and we don’t chase barrels. This is not a rodeo. According to market research commissioned by PBR, some 25 million fans follow bull riding